What's fun regarding Madden -- the only NFL licensee of a videogame franchise that's after 34 years of existence is that despite its immense popularity, all you hear about is complaints from people who are against it.
The main criticism, repeated often, is that every year's new version is just an improvement on the previous. Since EA Sports has the exclusive license, it's the only company to create a "simulation-style" NFL game. Thus springs an argument that the game's creator is under no pressure to meaningfully improve the game each year. In the year 2020, a massive twitter campaign was launched to urge the league to release EA as its partner #NFLDropEA. Yet, despite the outrage over social media that also included coordinated review-bombing on this game's Metacritic pages, Madden 21 sales were substantially higher. This year's Madden 22 did well, also, and the series continues to be the most-seller sports franchise in history.
The critics hail from a minority of vocalists, but one of the minority groups whose work is to be very vocal. I'm talking about YouTubers, who earn a living from making videos by streaming themselves playing a game they say they dislike.
The sprawl of different YouTubers' focus areas reveals how big the game today. There are YouTubers such as Belton who post footage of themselves playing; there's a wide selection of users uploading techniques and tips, and then there are YouTubers who dedicate themselves to playing Madden.
Last fall, one channel named SOFTDRINKTV released a video of 14 minutes called "The Madden with the Worst Madden of All Time," Then, a few days later, they released by a video that lasted 19 minutes, titled "Madden NFL 22 is not Good - A Review."
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